Creativity starts to move. This is the new inspiration of ASOS Urban Tour collection Autumn/Winter 2011. In a world where there are no rules, and everything is overwhelmed by the frenetic times, Asos attempts to find a new key . Communication changes.Young,fresh and direct is the way to interact with the costumers.The character are cultures around the world and the latest trends in music, art and fashion from seven cities around the world-London, New York, Los Angeles, Berlin, Paris, Tokyo and Shanghai. Everything flows from the technology and the genius in the movies / promotion of the new collection Asos, but just a click and everything stops. We decide when and what to choose for a deeper look at each requirement. Large space to charm of street fashion and its cultural background.
