Nike x Stussy Off Mountain System S&S Footwear Collection
Vediamo le scarpe: Nike Dunk High, Lunar Braata Mid, Mogan II, tre colorazioni per ognuna, una in distribuzione nei migliori sneaker store del mondo, le altre due esclusive per gli Stussy Store. Ognuna è stata sviluppata secondo un diverso concetto basato sull’utilizzo sulla neve, sul fango o sulla sabbia, ma con un appeal che non abbandoni mai la strada. La scelta dei materiali è ovviamente ricaduta sui migliori in possesso di Nike, che ha voluto arrivare a produrre tre scarpe, tecniche ma allo stesso tempo leggere e performanti.
Ad esporre nel dettaglio il funzionamento di questo nuovo sistema SMS e l’approccio di Nike Sb nello sviluppo del progetto, Jesse Leyva e Adam Jay Weissma Product Director di Nike Sb.
When did the S&S collaboration come about?
Jesse Leyva: The relationship between Nike and Stüssy runs deep. The appreciation for design, innovation, action sports, and the sub cultures that inspire the industry are similarities that make the connection a natural fit.
Both brands are companies that have changed the sartorial landscape. You’ve collaborated in the past, but why does now seem like the right time to release this range?
Leyva: Athlete insights and marketplace shifts are the best time to look to other companies to talk to consumers about new ideas, new products, and new segments. Our skateboarders, snowboarders, and even surfers have been talking to us about their ever-changing needs in product attributes as the seasons change. This collection is based in helping the athlete arrive to the park, mountain, or beach in style.
It’s said that the S&S collection is about sand, street, and snow style merged for day-to-day performance. Did you use any archival color palettes to help create this line?
Leyva: With Nike’s roots deep in iconic innovation, both in product design and color language, it’s only natural for us to look to the past for inspiration to launch this new collection.
What are some common elements that are embedded in this collection?
Leyva: When we started looking at the lives of our athletes, we quickly realized that the weather doesn’t slow them down from enjoying what the do best – skateboarding, snowboarding, and surfing. However, in the winter, footwear standards shift with the weather. OMS is leveraging Nike’s Innovation Platforms in running, ACG, and Nike snowboarding, and giving our athletes the protection they need as they head out to the skate park, mountain, or waves. Our focus for the first collection was traction. We leveraged the SFB Free platform in the Dunk High for its comfort and traction benefits. We also leveraged the Nike Kaiju Snowboard Boot by using its traction pattern and looked at the Lunar Glide in running for comfort and stability in the Lunar Braata. Lastly, we looked at our Heritage in ACG and leveraged the Pyroclast Outsole for it’s sticky rubber and waffle proven technology.
L’uscita nei negozi? La sappiamo, ma ci aspettiamo di rivedervi per una seconda presentazione e per le release date.