Nike Presents Onwards (Directed by James Jarvis & Richard Kenworthy)
James Jarvis ama la corsa quanto il mondo dei toys, e dell’illustrazione. Un aspetto di Jarvis che non conoscevo, e che è venuto alla luce grazie a questo video realizzato da Jarvis e Richard Kenworthy, realizzao per Nike, dal titolo “Onwards”.
“I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.
The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.
Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.”